Who we are
Drawing on over a decade of experience leading R&I projects for Serco’s UK & Europe division, WSA founder Laurence Marzell achieves the practical translation and application of the many layered needs and project objectives into day-to-day, operational delivery, providing innovative, strong management, co-ordination and expertise, to the highest Government, NGO and international levels.
Our team
Laurence Marzell
Founder & Director
Laurence Marzell leads Whole System Approach, an operationally focussed research and innovation practice he founded in 2022.
Emma Smith
Innovation & Strategy
Emma is a specialist in driving public sector market entry for new and established innovators.
Tudor Pettengell
Bids & Solutions Architect
Tudor has expertise as a Bid Director and Solutions Architect with over 10 years’ experience securing high-value government procurements.
Victoria Kyme
Digital, Corporate & Consumer Communications
Victoria has an extensive career in corporate and consumer communications.
Charlotte de Ferrars
Project Manager, Research Scientist and Geospatial Analyst
Her work focuses on digital twins, environmental monitoring, energy simulation, and data-driven planning and analysis, with experience in citizen science, coastal and urban environments and public engagement.
Drawing on over a decade of experience leading R&I projects for Serco’s UK & Europe division, WSA founder Laurence Marzell achieves the practical translation and application of the many layered needs and project objectives into day-to-day, operational delivery, providing innovative, strong management, co-ordination and expertise, to the highest Government, NGO and international levels.
We work with many independent specialists in their field whose roles are allocated to each commission and project. Contact Laurence (laurencem@wholesystemapproach.com), to find out more about our team.
